Marketing & outreach for home service contractors

Built for the trades.

We help roofing, gutter, and epoxy contractors reach and engage qualified homeowners — through marketing and outreach built for how the trades actually work.

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How it works

Built around your business.

Qualified homeowners

We connect you with homeowners who have actively asked for a quote and match the criteria you set — service area, project type, ownership, and timeline. No cold lists, no recycled contacts.

Flexible engagement

Two ways to work with us. Project-based engagements with a 50/50 split for one-off campaigns, or a monthly membership subscription for ongoing marketing — whichever fits your business better.

Built for the trades

We work exclusively with home service contractors — roofing, gutters, and epoxy. Every campaign, message, and qualifying question is shaped by what actually drives bookings in those trades.

About

Outreach, done right.

Most agencies don't understand how a contractor's day actually runs.

They speak in clicks and impressions. We speak in booked appointments, qualified homeowners, and crew utilization — and we build the marketing to match. We work with a small number of contractors per market, by design, so the work we do is always meaningful for the businesses we partner with.

Founder
Jack Lacy

With an education in marketing and business, and a career in sales ranging from inside sales to door-to-door solar sales, Jack saw firsthand how difficult it was to consistently connect with homeowners at the right time. Recognizing the need for faster, more efficient outreach, he founded Demand Flow to help businesses reach and engage qualified homeowners more effectively.

Let's talk about your business.